brave2change
AUTHOR | ADVISOR | ADVOCATE
Bernd Rosenbichler
Change starts with reality
For 25 years, I worked on the future of companies and brands. Then my own reality changed.
Today, I work across business, leadership and rare disease with the same conviction: before we decide where to go, we need to understand where we really stand.
Because reality defines the starting point. Not what becomes possible from there.
THREE WAYS TO WORK TOGETHER
Different worlds. Same starting point.
01
BOOK & KEYNOTES
Turning experience into perspective.
Falsch geparkt? explores what happens when reality changes before our answers do — and how seeing where we really stand can change the way we look ahead.
02
ADVISORY & CONSULTING
Seeing reality before making decisions
Strategic advisory and executive sparring for leaders and organisations facing complex decisions, transformation and changing markets.
03
IMPACT
Building what doesn't yet exist.
Rare disease advocacy, organisation building, research partnerships and communication — connecting patients, medicine and industry where existing structures fall short.
Selected work
Automotive / Mobility
The Brand Relaunch
A European sports car brand under Chinese ownership aimed to relaunch as a global luxury EV player. The analysis found a structural mismatch — and defined a staged, heritage-anchored alternative.
Healthcare
The Network Effect
Building partnerships across Universities, Hospitals, Pharma, Foundations and rare disease research bodies — from zero, without budget.
Built from zero
Ben's Art
A social enterprise built around the work of a blind young artist — creating visibility, participation and a different perspective on disability.
What happens when the reality we built our decisions around no longer holds?
Falsch geparkt? connects experiences from international corporate leadership, life shaped by a rare disease in the family, and building new organisations from scratch.
Across these very different worlds, the same human patterns kept appearing: how easily we hold on to the past, miss what is actually present and look at the future through the lens of fear and loss.
The book starts from a different premise: change does not begin with a destination. It begins with seeing where we really stand — and discovering what becomes possible from there.
Different worlds. Same starting point.
Falsch geparkt?
SACHBUCH | 2026
Different questions. Same starting point.
Discuss a project / mandate
Invite me for a keynote
Learn about my non-profit work
Selected media
Selected positions / foundations / cooperations
Corporate
BMW Group
VP Brand Portfolio Strategy · Market Research · Competitive Intelligence · Munich
Audi AG
VP Global Brand & Product Strategy · Market Research · Ingolstadt
Audi FAW-VW
VP Marketing China · Changchun / Beijing
Audi Middle East
Deputy Managing Director · Director Marketing & PR · Dubai · 13 Markets
Ford Werke AG
Management Trainee · Fleet Strategy · Cologne
Built from Zero
Founder · Rare Disease Research & Advocacy · Partnerships: Charité Berlin, Pfizer, Rhythm Pharmaceuticals, ERN ENDO
Founder · Social Enterprise · Commerce platform for art by a blind child
Founder · Patient Association · 200+ Members · Europe
Public Work
National awareness campaign (FAZ) · Congress speaker · Petition for early diagnosis · Media interviews
Currently
brave2change
Independent Senior Advisor · since 2023
Copula Ventures
Operating Partner · Vienna
Laboratory Sports
Operating Partner · Munich
Novus
Strategic Advisor
Alström Germany / Alström Europe
Chairman
WU Wien
Teaching · since 2017
bernd@brave2change.de | +49 151 418 58 198 | LinkedIn | Impressum